SOCIAL MEDIA MANAGEMENT
Owns and optimizes social media strategies to increase following and engagement across Instagram, TikTok, Facebook, X, LinkedIn, and Pinterest.
thredUP, Jim Kempner Fine Art
I bring extensive experience in social media management, having successfully overseen the Instagram account for a major resale platform and an art gallery. Notably, I played a pivotal role in growing thredUP's social presence to over 700k followers across various platforms, showcasing my ability to drive engagement and build strong online communities.
Strategy: Specialized in developing comprehensive seasonal strategies aligned with thredUP's core social values, incorporating consumer insights from cross-functional teams and industry research. Presented strategies to the Brand Marketing Manager and implemented across all social platforms monthly.
*Aided in creating initial entry-strategy for new TikTok account as the Social Marketing Intern in 2020.
General Design: Organized user-generated content and developed creative mock-ups into presentation decks, Presented the Manager and Creative team to finalize design direction and initiate content creation.
Planning / Scheduling: Effectively managed content calendars and utilized Dash Hudson CMS platform, adapting live dates based on industry events and company initiatives.
Performance Analysis: Created monthly Instagram and TikTok performance recaps, featuring comparative analysis of current and past activations, overall insights, areas of improvement, and recommended next steps.
* Worked with thredUP's Communications team to analyze larger brand campaign performance. (See Campaign Execution)