SOPHIE
FALLIERAS

Creative marketer in New York City with a passion for shaping brand narratives and building authentic connections in the retail industry.

Explore my work below!

PROFESSIONAL EXPERIENCE

BRAND STRATEGY & CAMPAIGN EXECUTION

Assisted thredUP's Integrated Marketing team on the planning, delivery, and performance analysis of upper-funnel campaigns.

BRAND PARTNERSHIPS

Establishes direct relationships with influencers and agencies to curate compelling brand, trend, and editorial content. Brings firsthand experience in both sides of the brand-influencer partnership dynamic.

SOCIAL MEDIA MANAGEMENT

Owns and optimizes social media strategies to increase following and engagement across Instagram, TikTok, Facebook, X, LinkedIn, and Pinterest.

CONTENT CREATION

Develops and creates static/video content aligned with content calendar and current trends. Experience working both individually and in collaboration with design teams.

SOPHIE FALLIERAS