About me:
From a young age, I was drawn to the art of building communities – long before I knew it could be a career. At 12, I grew a loyal following of over 100K film lovers, engaging with audiences in ways that eventually led to a collaboration with Lionsgate and a movie premiere invite.
Looking back, that experience sparked my passion for brand storytelling. I love using design, messaging, and strategy to create excitement around a product or mission.
Since then, I’ve built a career blending creativity with strategic execution, gaining a holistic view of a product’s life cycle through my Fashion Merchandising degree at Kent State and hands-on experience across brand marketing, partnerships, and campaign strategy.
Now, I’m focused on leveraging these skills to drive brand awareness and engagement in ways that feel both organic and innovative.
CURRENTLY
LEARNING
BRAND STRATEGIES
FOR 2025
Gearing up for EDITED's February thought-leadership webinar, where I’m leading social and email promotions. This month, I’m diving into our latest report on premiumization: how mass-market retailers are elevating pricing, partnerships, and messaging.
Hover
Directly responded to community sentiment from a previous product-launch announcement using popular TikTok trends including aesthetic, sound, and filters.
LISTENING
JACQUEMUS: A COMING
OF AGE STORY
In the ever-evolving world of fashion, standing out requires more than just exquisite designs
Jacquemus has crafted a brand narrative that is both compelling and enduring.
LOVING
SENSORY MARKETING