BRAND STRATEGY & CAMPAIGN EXECUTION

Transitioned from Social Marketing Intern to Brand Marketing Coordinator, expanding responsibilities to include supporting larger brand campaigns in collaboration with the Brand Marketing Manager and Communications Manager. Leveraged social media expertise to ensure campaign messaging translated seamlessly across channels and tracked content performance to deliver timely insights. Key campaigns supported are listed below.

Hotline Campaign: First of its kind hotline confessional aimed to target Gen-Z and help with their fast fashion consumption habits.

Heinz "Vintage Drip" Collection: Collaboration with Heinz Ketchup to tackle the stigma surrounding stained clothing.

Karla Welch Festival Shop: Challenged the "wear it once" consumer mentality by pairing up with celebrity stylist Karla Welch to curate a Festival Shop, offering eye-grabbing (sustainable!) festival 'fits.

Responsible for the launch and monitoring of social campaign assets, I diligently tracked impressions and compiled total owned and earned performance upon completion of the campaign.

To update the Integrated Marketing Team on performance, the Communications Manager and I curated an overview deck of our findings, including website traffic and sales, to discuss with the team, decide upon success, and plan for the future.